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Fitness & sports / California / State profile

Fitness Studio
in California.

Test whether paid active member-months, retention and usable class access can support the complete roster, fitted premises and opening cash. This California profile connects official wage and population benchmarks to a defined operating scenario.

Leased boutique group fitness studio with one primary class room, a defined weekly timetable, paid instructors, paid studio coordination and recurring monthly memberships
State benchmarks: May / July 2025 · Page prepared September 13, 2026

Completed source analysis

What our research found in California.

Use the calculator

We examined the available wage records for this leased boutique group fitness studio with one primary class room, a defined weekly timetable, paid instructors, paid studio coordination and recurring monthly memberships, checked the Census population observations and calculated the staffing implications using the stated wage benchmarks. The results below show what that completed analysis establishes.

State-specific finding

$2,945 more monthly payroll than the national reference.

The same roster costs $20,848 at the selected California wage benchmarks versus $17,904 at national medians, including the stated employer-cost allowance. This isolates wage differences; it does not compare local rent or customer spending.

Inspect the roles and source rows →
Calculated operating threshold

271.6 paid active member-months per month for EBIT break-even.

The reference operating month exceeds EBIT break-even by 8.4 paid active member-months per month. That is the sales margin available before the modeled operating profit disappears.

See the calculation and cash results →
Evidence behind the published result
ComponentWhat the evidence establishesStatus
Wage records and state populationSelected May 2025 occupational records and July 2024/2025 Census estimates, with exact fields and source rows.Source records checked
Paid payroll and break-evenCalculated from observed wage benchmarks and the explicitly modeled roster, employer allowance, price and costs.Derived result
Opening budget and commercial costsPublished fit-out, equipment, occupancy and other allowances define this comparison scenario. State-specific commercial quotes have not yet replaced them.Reference assumptions
Revenue$41,720 per mature month follows 280 paid active member-months per month at the stated price. It is not observed sales or a researched state revenue average.Modeled sales assumptions

How much the result changes when an input moves.

Each test changes one input from the published reference. These are sensitivity tests, not local market forecasts or probability ranges.

Mature monthly EBIT before financing and income taxes
TestMonthly EBITBasis
Published reference$1,168The stated inputs on this page
20% fewer sales units-$6,592224 paid active member-months per month; other inputs unchanged
25% higher occupancy cost-$707$9,375 per month; other inputs unchanged
10% higher wage rates-$917Same paid roster; employer allowance unchanged

The completed research covers the source observations and analysis described here. The funding and revenue scenarios still contain commercial assumptions; they are not a completed local feasibility study. Read the evidence and its limits.

Financial information disclaimer

Published research and calculations support business planning and education. They are not personalized financial, investment, tax or legal advice, and they do not guarantee costs, revenue, profit or financing. Estimates depend on the stated format, location, source periods and assumptions. Check the requirements and commitments that apply to your circumstances.

State research highlights

What the California Fitness Studio evidence covers.

The 2023 County Business Patterns file reports 5,371 employer establishments and 86,970 employees in NAICS 713940 for California. The 2022 Economic Census separately reports 4,944 establishments and $5,472,552,000 of receipts, an arithmetic mean of $1,106,908 per establishment. NAICS 713940 covers fitness and recreational sports centers, including broad gyms, health clubs and specialized studios; it does not isolate the frozen boutique group-class format.

Selected county collection strata · 2023 employer establishments
CountyCollection stratumEmployer establishmentsEmployeesEmployment / payroll flag
Los Angeles Countymajor1,28319,399G / G
Sacramento Countysecondary1792,996G / G
Shasta Countysmaller30444G / H

Reported county rows reconcile to 99.7% of the state establishment count. These strata guide local evidence collection; they do not rank counties or establish member demand.

What does sector employment timing show?

Private NAICS 713940 employment in California ranged from 86,128 in January to 93,435 in July, a peak-to-trough ratio of 1.08 in 2025. Sector staffing timing does not measure memberships, retention, class attendance or the launch ramp of this format.

Which current rules and premises questions need an address-level check?

Selected official observations · applicability depends on the actual studio
SourceDecision areaCaptured findingLimit
California Department of Consumer Affairscontracts and consumer protectiontopic: Health studio service contracts; requirement: Written contract, specified disclosures and statutory cancellation rules describedThe guide is dated; the current statute controls and legal counsel should map exact contract terms.
California Legislative Informationcontracts and consumer protectionsections: 1812.80-1812.97; topic: Health studio contract disclosures, terms, cancellation and remediesApplicability depends on the offering and contract; this record is not legal advice or a completed contract review.
California Legislative Informationoperating prerequisitetopic: Automated external defibrillator obligations for health studios; requirement: Verify statutory equipment, staffing and response-plan duties for the exact facilityThe statute must be applied to the specific health-studio definition, staffing schedule and facility; equipment and training costs are not quoted here.
California Department of Industrial Relationspaid laborscope: California state minimum wage; hourly usd: 16.9Local minimum wages, overtime, split-shift/reporting-time rules, contractor classification and benefits require separate treatment.
City of Sacramentopremises and fit-out permissiontopic: Commercial tenant-improvement plan review and permittingNo address, construction valuation, use classification, fee calculation or approval is established.
City of Sacramentopremises and fit-out permissiontopic: Zoning and use verificationThe page does not approve a fitness use at any selected premises.

How should the direct membership prices be used?

These direct operator pages provide dated list-price context. They do not establish realized net member revenue, sales mix, retention, discounts, attendance or demand for the proposed studio.

Direct operator price examples · context for a local membership test
OperatorLocalityCaptured offersLimit
FRMLos Angeles CountyOffer: 4 classes per month · Listed Monthly Price Usd: $119.00
Offer: 8 classes per month · Listed Monthly Price Usd: $199.00
Offer: Unlimited · Listed Monthly Price Usd: $239.00
Offer: Drop-in · Listed Price Usd: $35.00
List prices do not establish realized net member revenue, retention, discounts, taxes, attendance or sales volume.
The Academy Training & Performance CenterSacramento CountyOffer: 12 visits per month · Listed Monthly Price Usd: $125.00
Offer: Unlimited · Listed Monthly Price Usd: $165.00
Offer: Drop-in · Listed Price Usd: $20.00
The operator's broader performance-training format is not identical to the frozen single-room group-class format.
Aquila FitnessSacramento CountyOffer: Three sessions per week · Listed Monthly Price Usd: $189.00
Offer: Unlimited · Listed Monthly Price Usd: $239.00
Offer: Drop-in · Listed Price Usd: $35.00
Program intensity, session length and service mix may differ from the reference format; price is not achieved revenue.
Galvanize FitnessSacramento CountyOffer: Unlimited · Listed Monthly Price Usd: $149.00One tier from one operator cannot establish a realized mix, and the page does not supply transactions or retention.
Gym's House Strength & ConditioningShasta CountyOffer: Unlimited, cash label · Listed Monthly Price Usd: $109.00
Offer: Unlimited, card label · Listed Monthly Price Usd: $130.00
Offer: Drop-in · Listed Price Usd: $20.00
Offer: 10-class pack · Listed Price Usd: $120.00
Offer: 15-class pack · Listed Price Usd: $150.00
Do not select the lower price or average the labels without confirming payment terms and current availability.

What changes in the state wage sensitivity?

With every commercial input held fixed, California occupational wage rows produce $20,848 of loaded monthly payroll, 16.4% above the identical roster at national medians ($17,904). The authored scenario produces $350,647 of funding, $1,168 of mature monthly EBIT and 271.57 active member-months for depreciation-inclusive break-even. The wage comparison does not localize the rent, fit-out, equipment, membership value, retention or demand assumptions.

For a selected opening: Before committing to a site, price the selected lease and acoustic/HVAC/electrical scope, confirm zoning and occupancy, map the membership agreement and cancellation flow to current health-studio law, verify AED duties, and test realized membership mix and retention in the target trade area.

Keep the three break-even boundaries separate

At national wage medians, the authored case reaches EBITDA break-even before maintenance at 230.24 active member-months, cash break-even after monthly maintenance at 237.45, and depreciation-inclusive EBIT break-even at 250.32. These are calculations from disclosed assumptions, not observed market thresholds.

Census 2023 County Business Patterns · 2022 Economic Census · BLS 2025 QCEW · BLS May 2025 OEWS · Approved state research standard

Research basis · state benchmarks + planning scenario

How to use this California profile.

This completed planning profile combines checked state wage and population sources with a transparent financial scenario. Use its opening-cost, operating-cost and revenue figures as planning inputs, then replace location-sensitive assumptions when evaluating a specific address or service area.

Published evidence and local validation for fitness studio
Evidence familyPublished basisWhat to confirm locally
Opening costsPublished planning inputs — replace with local quotespremises scope, fitout, equipment, installation freight tax, deposits, preopening training, opening inventory, contingency
Operating costsPublished planning inputs — replace with local quotesoccupancy, utilities, insurance, materials, payment fees, marketing, software administration, maintenance
Paid labor and employer costsState wage benchmark used — confirm employer costspaid roster, wages, wage floor overtime, employer taxes, benefits leave, workers compensation, owner role
Revenue and collectionsPublished planning inputs — validate price and demand locallyrealized price mix, demand volume, capacity, industry cross check, launch ramp, seasonality, collections
Permissions and feesConfirm for the selected addressactivity address jurisdiction, initial fees, recurring fees

National equipment prices can support the plan where configuration, delivery and taxes match the intended purchase. Confirm rent, selling prices, demand and permissions for the actual location instead of applying a generic state adjustment.

Editorial assessment

Make retained member-months fit usable class access

Interpretation of a state wage reference scenario

For California, the useful decision is whether a tested paid membership can stay above 271.57 active member-months for depreciation-inclusive break-even while members retain usable class access. The state wage rows isolate payroll sensitivity; the selected address, membership offer, retention record, timetable and nonwage commitments determine whether this scenario fits.

The reference requires 271.6 paid active member-months per month for EBIT break-even. At 224 paid active member-months per month (20% below the volume assumption), monthly EBIT falls to -$6,592. This exposes the need to substantiate paid volume before relying on the positive reference month. These are scenario calculations with the other inputs held fixed, not a demand forecast or a recommended safety margin.

The California wage inputs put the same modeled payroll $2,945 per month above the national reference. The comparison includes the assumed 18% employer-cost allowance. It does not establish a difference in total startup costs or profitability: premises, fit-out, selling prices and demand remain commercial reference assumptions.

Track start-month cohorts and class-level access through a complete month. Reconsider the membership offer, timetable, roster, premises or opening commitment when depreciation-inclusive break-even exceeds the retained member base or when the required members cannot obtain practical peak-time access.

Sources and evidence limits · Calculation and research method

EBIT includes the modeled paid roster and depreciation, before financing and income taxes. It is not owner take-home pay.

Human reviewedHow review works

Editorial coverage: Beauty, Fitness & Personal Services Writer.

What changes in California?

39,355,309State population · July 1, 2025
−0.02%Population change · 2024 to 2025
$27.88Exercise Trainers and Group Fitness Instructors · state median / hour

The Census estimate for California is 39,355,309 people. It declined by 9,465 between July 2024 and July 2025 (−0.02%). This statewide movement cannot identify a viable retained membership, usable class-access pattern or realized member value.

Using the same paid roster, California occupational wages produce $20,848 of monthly loaded payroll. That is +16.45% relative to the identical roster priced with national occupation medians ($17,904). Only wage benchmarks change in this comparison; it does not measure a state’s overall business attractiveness.

Labor deserves an early local quote. The benchmark differs materially from the national roster. Verify the membership offer, cohort retention, class-level utilization, timetable, premises and complete paid roster before using statewide population to plan active member-months.

BLS wage source · Census population source · Exact fields and workbook rows

Which business is being modeled?

Original ink-and-watercolor illustration of a boutique Fitness Studio with an instructor leading a safely spaced group class while a coordinator checks in an arriving member.

Leased boutique group fitness studio with one primary class room, a defined weekly timetable, paid instructors, paid studio coordination and recurring monthly memberships. A 2,500-square-foot boutique group fitness studio delivering a defined weekly class timetable through paid instructors, studio operations and member-services coverage.

The authored timetable provides 3,120 bookable class spots per month from 45 whole weekly classes and 16 spots per class. At 8.5 reservations per member-month, the arithmetic supports 367 whole member-months before time-slot preference; the shared model uses a lower 350-member ceiling. Both are planning assumptions rather than observed demand or approved occupancy. Peak-time access, safe layout, equipment, instructor coverage, opening and closing work, cleaning, cancellations and the actual member visit pattern can reduce usable capacity.

Authored reference inputs · held constant across states except wage observations
InputReference assumption
paid active member-months per month280
Net selling price per paid active member-month$149.00
Trading days / monthMonthly recurring-account model
Variable cost share7%
Occupancy / month$7,500
Other fixed costs / month$6,500
Employer cost allowance18% above base wages

3.0% payment processing and transaction leakage, 1.50% member-use consumables and amenities, 1.0% refunds, credits and chargebacks, 0.75% sales and affiliate incentives, 0.75% variable program-supply replacement; all instructor, operations and member-services compensation remains in payroll. Utilities $2,000.00; Cleaning and laundry $1,500.00; Recurring local marketing $1,250.00; Insurance $750.00; Booking, point of sale, music and software $600.00; Accounting, administration and professional services $400.00. Occupancy is modeled separately at $7,500.00 and maintenance investment at $1,000.00 per month.

Open-gym membership as the primary offer, personal training, online subscriptions, retail, nutrition services, child care, clinical rehabilitation, massage, pools, courts, franchising, a second location, subletting and unpaid owner labor are outside this recurring group-class format. Limited class-pack and drop-in receipts are included only through the disclosed realized member-month value. Selling prices exclude collected sales tax. No price or volume above is presented as a market observation for California.

What does the California staffing benchmark imply?

Published staffing reference · California · May 2025 wage data
Role / SOCPaid hours / monthWage benchmark / hourP25–P75 / hourBase wages / month
Paid group fitness instructor coverage39-9031 · Exercise Trainers and Group Fitness Instructors · State observation243.8$27.88$21.80–$35.65$6,796
Paid studio operations lead39-1022 · First-Line Supervisors of Personal Service Workers · State observation173.3$26.98$20.97–$32.04$4,677
Paid member-services coverage43-4051 · Customer Service Representatives · State observation260$23.83$21.25–$29.57$6,196

Base wages total $17,668 per month. An authored 18% allowance for employer costs adds $3,180, giving $20,848 of loaded payroll. The allowance is a planning shortcut; it is not a state-specific payroll tax calculation or benefits quote for California.

Exercise Trainers and Group Fitness Instructors, First-Line Supervisors of Personal Service Workers and Customer Service Representatives are broad May 2025 occupational wage benchmarks. They do not establish studio-specific hiring quotes, qualifications, lawful scheduling, employer obligations or compensation terms. The model pays all class instruction, operations and member-services hours; it does not use unpaid owner work to create capacity. Every operating role is paid, including management or supervision. If the owner performs a modeled role, their compensation occupies that role once; no additional owner draw is included in operating profit.

The middle 50% wage interval describes the occupation’s observed wage distribution. It is not a confidence interval for this business’s total payroll. Allocate the aggregate hours across an actual roster and check wage rules, overtime, leave and employer obligations for the chosen location.

At this roster, a 10% increase in wage rates adds $2,085 per month to loaded payroll. At the reference price and variable margin, it needs about 15 additional paid active member-months per month to offset it. This sensitivity holds staffing hours and other inputs fixed.

How is the opening funding scenario built?

Published opening payments · USD · authored allowances
Use of fundsCash paid
Design, lease review, permits and professional allowance$12,000
Tenant improvements, acoustic treatment, HVAC and electrical allowance$80,000
Resilient flooring, mirrors, storage and signage$30,000
Functional training equipment package allowance$45,000
Audio, access control, POS and security setup$12,000
Furniture, cleaning equipment and opening supplies$8,000
Insurance deposits and launch marketing$8,000
Opening contingency$20,000
Refundable deposit (two months of occupancy)$15,000
Paid pre-opening training$2,463
Total payments before opening$232,463

The equipment and premises allowances are the same in all 50 states for this operating format. They are a comparison baseline and must be replaced with local scopes and quotes. Training uses 80 aggregate paid hours at the modeled team’s weighted loaded rate. The refundable deposit is cash tied up, not an operating expense.

$48,487Peak cumulative operating cash deficit · month 5
$69,6972 months of fixed cash costs · assumed buffer
$350,647Opening payments + deficit + buffer

The cash schedule tests 60 months, with sales ramping through 40%, 55%, 70%, 82%, 90%, 96%, 100% of the volume assumption. Full payroll and fixed costs begin in month one. The reserve covers the deepest cumulative operating deficit plus the stated buffer. A buffer is retained cash, not spending and not part of project payback twice.

The reference assumes member charges are collected without receivable delay for the month in which access is earned. Prepaid terms, deferred service, failed payments, refunds, credits, freezes, chargebacks and taxes collected for government need their own billing and revenue schedule. Asset purchases are depreciated over 60 months for this scenario. No sale or deposit recovery is assumed at the end.

Can the reference operating month support the format?

At the assumed 280 paid active member-months per month, the reference scenario produces $1,168 of mature monthly EBIT, a 2.8% operating margin. It requires 271.6 paid active member-months per month for EBIT break-even. This result depends on unverified selling price, demand and premises inputs.

Published reference · mature month · USD before financing and income taxes
MeasureMonthly amount
Revenue$41,720
Variable operating costs$2,920
Loaded payroll, including management$20,848
Occupancy assumption$7,500
Other fixed operating costs$6,500
EBITDA$3,951
Depreciation$2,783
Operating profit (EBIT)$1,168
Maintenance capital expenditure$1,000
Mature project cash flow$2,951

EBIT break-even revenue is $40,464 per month: $37,632 of fixed costs plus depreciation divided by a 93% contribution margin. At $149.00 per paid active member-month, that means 271.6 paid active member-months per month and 77.6% of the stated capacity.

Opening year differs from the mature run rate
MeasureMonths 1–12Mature month
Revenue$430,968$41,720
Operating profit (EBIT)-$50,780$1,168
Project cash flow-$29,380$2,951

Project payback is not reached within the 60-month reference schedule. It measures recovery of actual pre-opening payments from cumulative project cash, with no financing or owner distributions. It does not measure cash paid back to an owner.

A signup is not a retained member-month

Trials, signed future contracts, failed charges, freezes and cancellations can inflate a gross enrollment count without producing the earned recurring revenue used by the model.

Average utilization can hide poor access

Full preferred-time classes and empty off-peak classes can produce a reasonable average while retained members cannot book the service they value.

Test your own California scenario.

Change the assumptions to see how this format responds. The sections above remain the published reference, so you can compare your scenario with the original. Use the browser-local export buttons below to save only the scenario you are working on.

Reference scenario. JavaScript enables editing and exports.

$350,647Opening payments + 60-month cash reserve
$1,168Mature monthly operating profit (EBIT)
271.6EBIT break-even paid active member-months per month

280 paid active member-months per month × $149.00 = $41,720 revenue. Loaded payroll: $20,848 per month. Break-even uses 77.6% of capacity.

The practical opening route in California.

Describe the exact address, proposed use, room layout, occupancy, activities, equipment, sound, ventilation, restrooms, accessibility, hours, signage, employees, membership terms, cleaning and any child care, food, retail, massage, clinical or personal-training activity. Ask the landlord, insurer and responsible state and local offices which business, land-use, building, fire, accessibility, employer, tax, consumer-contract and activity-specific requirements apply.

Start with the California offices listed by the IRS
WorkstreamOfficial starting pointsWhat to ask
Business and activityWhich entity, name or activity registrations apply, and which local or specialist office also has responsibility?
TaxWhich registrations and treatment apply to the actual goods or services, location and staffing arrangements?
EmployersWhich employer accounts, reporting steps and labor obligations apply to the planned paid roster?

Take the activity, address, proposed equipment and staffing plan to the relevant office. Record applicability, supporting documents, fees, dependencies and renewal terms from the actual official response.

Agency routes were listed on the IRS California directory when retrieved September 5, 2026. Links identify starting offices; they do not verify a permit, tax treatment, fee or opening time for this business. Open the full California opening checklist →

What must be verified before opening in California?

Can a retained paid membership use the promised class timetable while realized member revenue covers instructors, studio operations, occupancy and the complete opening commitment?

  1. Define one paid active member-month, including term, earned charge, discounts, credits, refunds, failed payments, freezes, cancellation timing and excluded services. Track prepaid access by service month.
  2. Measure paid starts, renewals, cancellations, freezes, failed collections and returns by start-month cohort. Keep leads, trials and signed future contracts outside the active member count.
  3. Reconcile every class reservation, attendance, late cancellation, no-show, waitlist refill and turnaway with the whole timetable, safe room capacity and complete paid roster.
  1. Membership and demand test

    Fix the recurring offer and run an authorized presale or controlled opening test. Record paid starts, earned member-months, cohort retention, realized member revenue and usable class access rather than treating leads as members.

  2. Premises and installed scope

    Confirm permitted use, occupancy, egress, accessibility, ventilation, temperature, acoustics, floor, mirrors, storage, restrooms, utilities, signage, cleaning and neighbor conditions for the exact class plan before the lease or fit-out payment.

  3. Timetable, roster and opening cash

    Build whole classes with paid instruction, setup, reset, opening, closing, member service, administration, cleaning and substitution. Fund the ramp and fixed premises costs without assuming every available spot will be reserved.

Start with California government and agency contacts and the SBA launch guide. The relevant city, county or state office must confirm the actual activity and address. This page does not publish verified permit fees, legal determinations or approval timelines.

The premises defines more than floor area

Permitted use, occupancy, egress, accessibility, ventilation, acoustics, safe exercise zones, equipment, restrooms, cleaning and neighbor conditions must support the actual timetable.

For a selected address or service area, collect an evidence pack covering premises and equipment quotes, paid demand, staffing, collection terms and the responsible authorities. The state wage and population evidence on this page does not supply those location-specific inputs.

What supports this page?

  • BLS: May 2025 state occupational wages (XLSX in ZIP)

    State: California, FIPS 06. Cross-industry, ownership 1235. H_MEDIAN supplies an available hourly benchmark; H_PCT25 and H_PCT75 describe the occupational distribution. 39-9031 (Exercise Trainers and Group Fitness Instructors), state workbook row 3203; 39-1022 (First-Line Supervisors of Personal Service Workers), state workbook row 3177; 43-4051 (Customer Service Representatives), state workbook row 3247. Retrieved September 5, 2026.

  • BLS: May 2025 national occupational wages (XLSX in ZIP)

    The national comparison uses the same paid roster and these national H_MEDIAN observations: 39-9031, national workbook row 785; 39-1022, national workbook row 737; 43-4051, national workbook row 872. Any national value substituted for a suppressed state value is identified separately. National observations do not become state observations.

  • Census: Vintage 2025 state population estimates (CSV)

    SUMLEV 040; STATE 06; POPESTIMATE2025 and POPESTIMATE2024. July 1 estimates; change and percentage change are calculated within the same vintage. Population is context, not a customer forecast.

  • BLS: wage definitions and technical notes

    OEWS covers employee jobs across industries. It is a statistical benchmark, not a hiring quote or legal wage floor. Employer benefits and overtime premiums are outside the wage measure; tips can be included.

  • USAGov: California government and agencies

    An official route to the state government and major agencies. This directory does not confirm the fees, permits or approval times for a particular address or business.

  • Reference assumptions and calculation method

    All selling prices, demand, paid hours, employer allowance, premises, startup allowances, cost shares, ramp and cash buffer are authored planning inputs. No commercial quote or researched state total is implied.

State wage and population benchmarks are sourced. Confirm premises, demand, selling prices, permits and commercial quotes for the selected location. State Fit and Business Idea Scores are not assigned.
How this page is produced and updated

A business format and a state record are joined by stable IDs. The shared calculation computes the outputs, and the template publishes static HTML with the source fields and original inputs. A change to evidence or a format triggers recalculation and review before republication.

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