250 STATE PROFILES · Official benchmarks + planning scenariosCoverage and limitations →
Site and editorial architecture

From a source record
to a useful page.

Business IDs, state IDs and source evidence are stored once. Templates join them into static pages and connect the resulting material through business, state and category directories.

How the URLs are organized.

/categories/food-drink/ → /ideas/restaurant/ → /ideas/restaurant/texas/ → /ideas/coffee-shop/ → /ideas/coffee-shop/texas/ /categories/home-services/ → /ideas/cleaning-business/ → /ideas/cleaning-business/texas/ /states/texas/ → the same business-state URLs

The business-state article has one canonical URL. A state hub and a category hub link to it rather than producing competing copies. Categories stay out of the article URL so regrouping an idea does not change the article address. All 50 states use their full lowercase name, with hyphens between words.

How content is produced.

01 / Research

Collect a fact.

Record the source, geography, period, units, retrieval date and the exact row or claim it supports.

02 / Editorial

Define a format.

Specify the service, paid team, capacity, revenue unit and exclusions. Keep assumptions distinct from observations.

03 / Calculate

Run one model.

Build the operating and cash schedule. The page and browser calculator share the same formula implementation.

04 / Review

Check the evidence and the result.

Verify the material inputs and decision usefulness, record editorial responsibility and bind the review to the exact article. Technical validation remains a separate check.

The served website is static HTML, CSS, JavaScript and public data files. It requires no visitor-time API call to generate an article, no cron task and no runtime research service. Calculator edits remain in the visitor’s browser and can be exported manually.

What is stored separately.

The commercial catalog does not feed the financial calculations. Purchasing a workbook does not import the site’s evidence or calculator settings into it.

How the content becomes more local.

For each business-state pair, commission or collect a city/address evidence pack: premises and equipment quotes, paid demand observations, job scopes, staffing and employer obligations, responsible authorities and collection terms. Attach the evidence to input IDs, record conflicts and replace only the assumptions that the evidence supports.

Editors review the claim and geography; calculation checks validate units, capacity, full labor coverage and cash consistency. Only the affected pages and hubs need to be regenerated. Source dates and the remaining gaps stay visible after every update.

The initial registry supports 137 ideas and 50 states, which could eventually produce 6,850 combinations. This release intentionally develops the currently available business formats. Page generation is repeatable; completing research for thousands of locations remains an editorial task.

What must pass before a release.

Technical review reconciles source rows, financial calculations, capacity, cash timing, English copy, canonical routes and downloads. It also checks that the served pages follow the publication policy.

A separate content decision requires an approved methodology, material opening-cost and operating-cost evidence, an independently supported revenue derivation, a consequential local finding and traceable claim-to-source links. It requires a real responsible publisher, a working correction contact and a recorded review of the exact inputs and article version.

Passing technical checks does not approve an article as completed state feasibility research. Current benchmark scenarios are available as reference planning resources; substantive research approval is recorded separately. Word counts, heading counts and generated page totals cannot override that decision.

Read the research and review standards · See the current evidence coverage

Financial information disclaimer

Published research and calculations support business planning and education. They are not personalized financial, investment, tax or legal advice, and they do not guarantee costs, revenue, profit or financing. Estimates depend on the stated format, location, source periods and assumptions. Check the requirements and commitments that apply to your circumstances.