RESEARCH CASES · Partial evidence and planning assumptions
Understand the planning case

Planning guides

Build the budget, then test the operating plan. These guides connect directly to the three planning cases.

Put the method to work

Test Restaurant in Austin → or compare all three cases →. The calculators use disclosed assumptions; editing them does not verify a premises or customer demand.

Financial information disclaimer

Published research and calculations support business planning and education. They are not personalized financial, investment, tax or legal advice, and they do not guarantee costs, revenue, profit or financing. Estimates depend on the stated format, location, source periods and assumptions. Check the requirements and commitments that apply to your circumstances.