{
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    "category": "beauty",
    "categoryName": "Beauty & personal care",
    "number": "04",
    "format": "Three-stylist employee salon with booked appointments",
    "unit": "visits",
    "unitSingle": "completed visit",
    "unitPeriod": "completed visits per trading day",
    "summary": "A leased neighborhood salon providing cutting, styling and a limited color menu through three paid stylists.",
    "promise": "Connect the appointment book, service mix and stylist time to a fully paid salon budget.",
    "capacity": 18,
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    "days": 24,
    "variable": 0.18,
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    "other": 1500,
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    "bufferMonths": 2,
    "receivableDays": 0,
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        "soc": "39-5012",
        "label": "Three stylists, including lead and scheduling coverage",
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        "Fit-out, wash stations and installation",
        30000
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        "Chairs, dryers and salon equipment",
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        "Booking, POS and furnishings",
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        "Professional and setup allowance",
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        "Opening products and supplies",
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    "trainingHours": 72,
    "capacityText": "Three stylists × 8 paid hours × 75% appointment time ÷ one hour per completed visit = 18 visits per day. Across 24 trading days, 576 paid hours support 432 one-hour visits at the assumed ceiling. The remaining time covers preparation, cleanup, breaks, scheduling and management. Color processing, double booking and actual service durations must be scheduled explicitly.",
    "exclusions": "Chair rental, independent contractors, a separate retail shop, medical aesthetics, extensions and unusually long color services are outside this employee-salon format.",
    "variableText": "14% color and treatment products plus 4% payment processing and other variable consumables; employee compensation remains in payroll",
    "otherText": "Utilities and laundry $500; insurance $250; marketing $400; booking software, communications and administration $350 per month.",
    "payrollNote": "Hairdressers, Hairstylists, and Cosmetologists is the selected occupation. BLS wages can include tips and incentive pay; the benchmark is a compensation proxy, not an employment contract or a minimum-wage determination. Do not add the same tips or commission twice. Lead-stylist time includes scheduling and supervision.",
    "demandQuestion": "Can a repeat appointment book support three paid stylists at the intended service mix?",
    "demandSteps": [
      "List services, appointment duration, product use and net price. Weight the prices by the expected share of completed visits to test the $85 average ticket.",
      "Build a weekly appointment book with preparation, cleanup, cancellations and lead-stylist administration. Count each completed client visit once, even if it includes several services.",
      "Observe comparable booking availability and run a small compliant paid trial where permitted. Track first visits, rebooking and cancellations rather than treating social followers as appointments."
    ],
    "launchSteps": [
      [
        "Premises and professional scope",
        "Check establishment and practitioner licensing for the exact services. Confirm plumbing, wash facilities, ventilation, occupancy and sanitation requirements before agreeing to alterations."
      ],
      [
        "Team and service menu",
        "Confirm each stylist’s authorization and compensation arrangement. Match paid hours to the service timetable and verify employee obligations with the responsible agencies."
      ],
      [
        "Appointments and opening stock",
        "Quote the installation, booking system and product list. Test the booking and payment process, schedule training, and fund the period needed to build repeat clients."
      ]
    ],
    "risks": [
      [
        "A chair is not a booked stylist",
        "Additional chairs do not create paid visits or reduce the staff time needed for each service."
      ],
      [
        "Service mix changes productive capacity",
        "A color-heavy menu can increase the ticket while reducing the number of appointments that fit in a day."
      ],
      [
        "Practitioner and establishment permissions differ",
        "The business location and the people performing services may have separate requirements. One license must not be assumed to cover both."
      ]
    ],
    "pilot": {}
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  "state": {
    "fips": "54",
    "abbr": "WV",
    "name": "West Virginia",
    "slug": "west-virginia",
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