{
  "business": {
    "id": "hair-salon",
    "name": "Hair Salon",
    "category": "beauty",
    "categoryName": "Beauty & personal care",
    "number": "04",
    "format": "Three-stylist employee salon with booked appointments",
    "unit": "visits",
    "unitSingle": "completed visit",
    "unitPeriod": "completed visits per trading day",
    "summary": "A leased neighborhood salon providing cutting, styling and a limited color menu through three paid stylists.",
    "promise": "Connect the appointment book, service mix and stylist time to a fully paid salon budget.",
    "capacity": 18,
    "volume": 14,
    "price": 85,
    "days": 24,
    "variable": 0.18,
    "rent": 2500,
    "other": 1500,
    "maintenance": 200,
    "bufferMonths": 2,
    "receivableDays": 0,
    "roles": [
      {
        "soc": "39-5012",
        "label": "Three stylists, including lead and scheduling coverage",
        "hours": 576
      }
    ],
    "opening": [
      [
        "Fit-out, wash stations and installation",
        30000
      ],
      [
        "Chairs, dryers and salon equipment",
        14000
      ],
      [
        "Booking, POS and furnishings",
        4500
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      [
        "Professional and setup allowance",
        3000
      ],
      [
        "Opening products and supplies",
        2500
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    "depreciable": 48500,
    "trainingHours": 72,
    "capacityText": "Three stylists × 8 paid hours × 75% appointment time ÷ one hour per completed visit = 18 visits per day. Across 24 trading days, 576 paid hours support 432 one-hour visits at the assumed ceiling. The remaining time covers preparation, cleanup, breaks, scheduling and management. Color processing, double booking and actual service durations must be scheduled explicitly.",
    "exclusions": "Chair rental, independent contractors, a separate retail shop, medical aesthetics, extensions and unusually long color services are outside this employee-salon format.",
    "variableText": "14% color and treatment products plus 4% payment processing and other variable consumables; employee compensation remains in payroll",
    "otherText": "Utilities and laundry $500; insurance $250; marketing $400; booking software, communications and administration $350 per month.",
    "payrollNote": "Hairdressers, Hairstylists, and Cosmetologists is the selected occupation. BLS wages can include tips and incentive pay; the benchmark is a compensation proxy, not an employment contract or a minimum-wage determination. Do not add the same tips or commission twice. Lead-stylist time includes scheduling and supervision.",
    "demandQuestion": "Can a repeat appointment book support three paid stylists at the intended service mix?",
    "demandSteps": [
      "List services, appointment duration, product use and net price. Weight the prices by the expected share of completed visits to test the $85 average ticket.",
      "Build a weekly appointment book with preparation, cleanup, cancellations and lead-stylist administration. Count each completed client visit once, even if it includes several services.",
      "Observe comparable booking availability and run a small compliant paid trial where permitted. Track first visits, rebooking and cancellations rather than treating social followers as appointments."
    ],
    "launchSteps": [
      [
        "Premises and professional scope",
        "Check establishment and practitioner licensing for the exact services. Confirm plumbing, wash facilities, ventilation, occupancy and sanitation requirements before agreeing to alterations."
      ],
      [
        "Team and service menu",
        "Confirm each stylist’s authorization and compensation arrangement. Match paid hours to the service timetable and verify employee obligations with the responsible agencies."
      ],
      [
        "Appointments and opening stock",
        "Quote the installation, booking system and product list. Test the booking and payment process, schedule training, and fund the period needed to build repeat clients."
      ]
    ],
    "risks": [
      [
        "A chair is not a booked stylist",
        "Additional chairs do not create paid visits or reduce the staff time needed for each service."
      ],
      [
        "Service mix changes productive capacity",
        "A color-heavy menu can increase the ticket while reducing the number of appointments that fit in a day."
      ],
      [
        "Practitioner and establishment permissions differ",
        "The business location and the people performing services may have separate requirements. One license must not be assumed to cover both."
      ]
    ],
    "pilot": {}
  },
  "state": {
    "fips": "51",
    "abbr": "VA",
    "name": "Virginia",
    "slug": "virginia",
    "region": "South",
    "population2025": 8880107,
    "population2024": 8819642,
    "populationChange": 60465,
    "populationGrowthPct": 0.685572044761007,
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        "soc": "11-9051",
        "title": "Food Service Managers",
        "hourly_median": 34.25,
        "hourly_mean": 36.57,
        "hourly_p25": 29.14,
        "hourly_p75": 39.96,
        "employment": 3820,
        "source": {
          "file": "bls-state-2025.zip",
          "workbook": "oesm25st/state_M2025_dl.xlsx",
          "sheet": "state_M2025_dl",
          "row": 32905
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      },
      "35-2014": {
        "soc": "35-2014",
        "title": "Cooks, Restaurant",
        "hourly_median": 17.67,
        "hourly_mean": 18.36,
        "hourly_p25": 16,
        "hourly_p75": 20.67,
        "employment": 40310,
        "source": {
          "file": "bls-state-2025.zip",
          "workbook": "oesm25st/state_M2025_dl.xlsx",
          "sheet": "state_M2025_dl",
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      "35-3023": {
        "soc": "35-3023",
        "title": "Fast Food and Counter Workers",
        "hourly_median": 14.48,
        "hourly_mean": 15.35,
        "hourly_p25": 13.57,
        "hourly_p75": 16.66,
        "employment": 104460,
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          "file": "bls-state-2025.zip",
          "workbook": "oesm25st/state_M2025_dl.xlsx",
          "sheet": "state_M2025_dl",
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      },
      "35-9021": {
        "soc": "35-9021",
        "title": "Dishwashers",
        "hourly_median": 15.93,
        "hourly_mean": 16.09,
        "hourly_p25": 13.82,
        "hourly_p75": 17.58,
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          "file": "bls-state-2025.zip",
          "workbook": "oesm25st/state_M2025_dl.xlsx",
          "sheet": "state_M2025_dl",
          "row": 33294
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      },
      "37-1011": {
        "soc": "37-1011",
        "title": "First-Line Supervisors of Housekeeping and Janitorial Workers",
        "hourly_median": 23.39,
        "hourly_mean": 25.47,
        "hourly_p25": 18.66,
        "hourly_p75": 30.41,
        "employment": 5900,
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          "file": "bls-state-2025.zip",
          "workbook": "oesm25st/state_M2025_dl.xlsx",
          "sheet": "state_M2025_dl",
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      "37-2011": {
        "soc": "37-2011",
        "title": "Janitors and Cleaners, Except Maids and Housekeeping Cleaners",
        "hourly_median": 16.91,
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        "hourly_p75": 18.62,
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          "file": "bls-state-2025.zip",
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      "39-5012": {
        "soc": "39-5012",
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        "hourly_mean": 21.13,
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        "source": {
          "file": "bls-national-2025.zip",
          "workbook": "oesm25nat/national_M2025_dl.xlsx",
          "sheet": "national_M2025_dl",
          "row": 768
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        "benchmarkScope": "national-proxy",
        "stateObservation": {
          "hourly_median": "*",
          "source": {
            "file": "bls-state-2025.zip",
            "workbook": "oesm25st/state_M2025_dl.xlsx",
            "sheet": "state_M2025_dl",
            "row": 33321
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        "limitation": "BLS suppresses the Virginia state wage estimates for this occupation. The calculation explicitly uses the national May 2025 occupation benchmark; it is not a Virginia wage observation."
      },
      "53-7061": {
        "soc": "53-7061",
        "title": "Cleaners of Vehicles and Equipment",
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    "governmentDirectory": "https://www.usa.gov/states/virginia"
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  "sourceUrls": {
    "wages": "https://www.bls.gov/oes/special-requests/oesm25st.zip",
    "nationalWages": "https://www.bls.gov/oes/special-requests/oesm25nat.zip",
    "population": "https://www2.census.gov/programs-surveys/popest/datasets/2020-2025/state/totals/NST-EST2025-ALLDATA.csv",
    "wageDefinitions": "https://www.bls.gov/oes/2025/may/oes_tec.htm"
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  "scope": "State observations plus authored commercial assumptions; not verified local startup costs.",
  "researchStatus": {
    "methodology": {
      "id": "state-research-v1",
      "status": "approved",
      "sha256": "070630227e550d1c97452d0b1e5cb807e85119cea7227775336507657e6097dd",
      "approvedOn": "2026-09-06"
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    "recordUrl": "/data/research/hair-salon__virginia.json",
    "financialResultStatus": "legacy_reference_assumptions"
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