[ { "id": "restaurant", "name": "Restaurant", "category": "food-drink", "categoryName": "Food & drink", "number": "01", "format": "48-seat counter-service restaurant", "unit": "guests", "unitSingle": "guest", "unitPeriod": "guests per trading day", "summary": "A leased neighborhood restaurant with a focused menu, counter ordering and a fully paid kitchen and service team.", "promise": "Test the relationship between guest volume, menu contribution and a staffed location.", "capacity": 144, "volume": 100, "price": 26, "days": 26, "variable": 0.36, "rent": 6000, "other": 3500, "maintenance": 500, "bufferMonths": 2, "receivableDays": 0, "roles": [ { "soc": "11-9051", "label": "Manager", "hours": 173.33 }, { "soc": "35-2014", "label": "Restaurant cooks", "hours": 416 }, { "soc": "35-3023", "label": "Counter service team", "hours": 416 }, { "soc": "35-9021", "label": "Dishwashing team", "hours": 208 } ], "opening": [ [ "Fit-out and installation", 95000 ], [ "Kitchen equipment", 55000 ], [ "Furniture, POS and smallwares", 20000 ], [ "Professional and setup allowance", 8000 ], [ "Opening inventory", 5000 ] ], "depreciable": 170000, "trainingHours": 240, "capacityText": "48 seats × 3 guest turns = 144 guests per day. This is a simplified service ceiling; kitchen throughput and table timing can reduce it.", "exclusions": "Alcohol, delivery platforms, catering, a drive-through and a second location are outside this format.", "variableText": "32% ingredients and food waste plus 4% payment processing and packaging", "otherText": "Utilities $1,600; insurance $650; marketing $650; software, waste collection and other operating costs $600 per month.", "payrollNote": "Counter-service workers provide a broad service proxy. The roster uses no tipped-server credit. Hours are aggregate team coverage, not the schedule of one employee.", "demandQuestion": "Can the catchment deliver enough paid meals at the modeled check?", "demandSteps": [ "Choose one address and count comparable lunch and dinner activity across weekdays and a weekend. Separate guests from delivery drivers and repeat observations.", "Build a short menu, price each recipe and measure preparation time. Reconcile waste and packaging with the 36% variable cost assumption.", "Map each trading period to station coverage. Test whether the kitchen can process the required guests without an extra shift." ], "launchSteps": [ [ "Space and equipment", "Obtain a lease proposal, a contractor scope and equipment quotes. Check power, ventilation, grease handling and delivery access before committing to fit-out." ], [ "Food and premises approvals", "Identify the authority for the chosen address. Confirm food establishment, plan review, zoning, occupancy and fire requirements; investigate alcohol separately if the concept changes." ], [ "Opening cash", "Cost the opening stock, training and an opening delay. Compare the opening ramp with observed trading patterns and retain a cash buffer." ] ], "risks": [ [ "A seat is not a customer", "Physical capacity places a ceiling on sales. A larger dining room does not establish demand." ], [ "Recipe margin can disappear", "Waste, promotions and a different menu mix can make the effective food share higher than the modeled average." ], [ "Fit-out can precede approvals", "Contractor scope and the responsible health authority need to be resolved at the address level. A state profile cannot price a conversion." ] ], "pilot": { "texas": [ [ "Restaurant in Austin", "/pilot/restaurant-austin.html" ] ], "florida": [ [ "Restaurant in Orlando", "/pilot/restaurant-orlando.html" ] ] } }, { "id": "coffee-shop", "name": "Coffee Shop", "category": "food-drink", "categoryName": "Food & drink", "number": "02", "format": "Independent coffee shop without a drive-through", "unit": "orders", "unitSingle": "order", "unitPeriod": "orders per trading day", "summary": "A compact leased coffee shop selling espresso drinks, brewed coffee and a limited bought-in food selection.", "promise": "Test order throughput, average ticket and paid counter coverage before choosing a lease.", "capacity": 240, "volume": 160, "price": 8.5, "days": 26, "variable": 0.34, "rent": 3000, "other": 2300, "maintenance": 250, "bufferMonths": 2, "receivableDays": 0, "roles": [ { "soc": "11-9051", "label": "Manager coverage", "hours": 120 }, { "soc": "35-3023", "label": "Barista and counter team", "hours": 400 } ], "opening": [ [ "Fit-out, plumbing and electrics", 45000 ], [ "Coffee and refrigeration equipment", 26000 ], [ "Furniture, POS and smallwares", 11000 ], [ "Professional and setup allowance", 5000 ], [ "Opening inventory", 2500 ] ], "depreciable": 82000, "trainingHours": 120, "capacityText": "30 orders per hour × 8 selling hours = 240 orders per day. This assumes a workable bar layout; actual morning peaks need a queue and staffing check.", "exclusions": "A drive-through, roasting facility, full kitchen, wholesale production and delivery commissions are outside this format.", "variableText": "30% drinks, bought-in food and waste plus 4% payment processing and disposables", "otherText": "Utilities $700; insurance $350; marketing $500; software, cleaning and other operating costs $750 per month.", "payrollNote": "BLS does not publish a separate barista occupation in this selection. Fast Food and Counter Workers is a broad proxy. The model does not subtract anticipated customer tips.", "demandQuestion": "Can repeat visits and a realistic ticket support the morning and afternoon roster?", "demandSteps": [ "Observe the exact frontage in half-hour intervals. Count accessible pedestrian activity, parking turnover and competitor queues without treating every passerby as a buyer.", "Build the ticket from a drink and food mix. Distinguish a drink price from the average amount spent per order.", "Time a realistic drink sequence and include cleanup, receiving and breaks. Check the busiest half-hour as well as total daily orders." ], "launchSteps": [ [ "Site and bar layout", "Obtain a lease proposal and equipment list. Verify water treatment, drainage, electrical capacity and service access for the espresso and refrigeration setup." ], [ "Food service scope", "Identify the local food authority and check the requirements for the actual preparation scope, seating and premises. Adding a kitchen can change both the budget and the approval path." ], [ "Repeat demand", "Test products and prices with a small paid trial or observed comparable trade. Build opening cash around the time required to establish repeat customers." ] ], "risks": [ [ "The ticket is a mix", "A menu full of higher-priced drinks does not guarantee an $8.50 average order. Food attachment and discounts matter." ], [ "Peak time sets staffing", "Eight quiet hours cannot compensate for a bottleneck during the main commuter rush." ], [ "Small premises still need services", "Plumbing, electricity and equipment installation can dominate the opening budget even when seating is limited." ] ], "pilot": { "texas": [ [ "Coffee Shop in Austin", "/pilot/coffee-shop-austin.html" ] ] } }, { "id": "cleaning-business", "name": "Cleaning Business", "category": "home-services", "categoryName": "Home & garden services", "number": "03", "format": "Two-person commercial cleaning team with recurring accounts", "unit": "active account-months", "unitSingle": "active account-month", "unitPeriod": "active accounts per month", "summary": "A small commercial cleaning operator serving recurring local accounts with two paid cleaners and part-time paid supervision.", "promise": "Connect recurring account fees to service hours, a paid roster and the delay between invoicing and collection.", "capacity": 13.333076923076923, "volume": 10, "price": 1690, "days": 1, "variable": 0.08, "rent": 600, "other": 1800, "maintenance": 150, "bufferMonths": 2, "receivableDays": 15, "roles": [ { "soc": "37-2011", "label": "Two cleaners", "hours": 346.66 }, { "soc": "37-1011", "label": "Supervision and quality control", "hours": 80 } ], "opening": [ [ "Vehicle purchase allowance", 18000 ], [ "Cleaning equipment and tools", 5000 ], [ "Booking, branding and setup", 2500 ], [ "Professional and setup allowance", 2000 ], [ "Opening supplies", 1000 ] ], "depreciable": 23000, "trainingHours": 48, "capacityText": "10 average active accounts × $1,690 monthly fee = $16,900 monthly revenue. Each account includes 26 labor hours per month, an assumed $65 of revenue per labor hour. Two cleaners provide 346.66 paid labor hours; 260 sold hours use about 75% of that time. The theoretical ceiling is 13.33 average accounts before allowing for travel and gaps. Two people on site for one hour consume two labor hours.", "exclusions": "Residential housekeeping, specialist remediation, hazardous waste handling, franchising and independent-contractor arrangements are outside this format.", "variableText": "8% supplies, consumables and variable job costs; all employee labor remains in fixed payroll", "otherText": "Vehicle running costs $650; insurance $450; marketing $400; software and administration $300 per month. Storage allowance is separate.", "payrollNote": "Janitors and Cleaners, Except Maids and Housekeeping Cleaners matches the commercial format more closely than a residential housekeeping occupation. Supervision is paid separately and does not add billable cleaning capacity.", "demandQuestion": "Can a compact service area retain enough recurring accounts that pay on time?", "demandSteps": [ "Define the buildings and service area, then obtain paid trial jobs or written scopes from potential accounts. Convert each recurring monthly fee to labor hours, frequency and travel time.", "Track account wins, cancellations and average active accounts. The reference uses an authored account ramp with no post-ramp churn; it is not a validated acquisition or retention forecast.", "Confirm invoice terms and collection behavior. The reference model assumes half a month of revenue remains outstanding; slower collection needs additional cash." ], "launchSteps": [ [ "Service and safety scope", "Define surfaces, chemicals, access and excluded work. Obtain equipment, vehicle and insurance quotes that match the promised service." ], [ "Local setup", "Check registration, local business permissions, employee obligations and the treatment of the services being sold with the responsible agencies. Do not infer permit costs from the generic setup allowance." ], [ "Route and collections", "Schedule a compact route and trial the work before selling the entire roster. Track invoice age as well as recurring contract value." ] ], "risks": [ [ "Paid hours exceed billable hours", "Travel, setup, breaks and gaps consume payroll even when an invoice cannot be raised." ], [ "A contract is not collected cash", "Late payment increases receivables and funding needs while wages remain due." ], [ "Scope changes dilute the rate", "Extra rooms, frequency, supplies and callbacks can turn a fixed-price account into a low hourly realization." ] ], "pilot": {} }, { "id": "hair-salon", "name": "Hair Salon", "category": "beauty", "categoryName": "Beauty & personal care", "number": "04", "format": "Three-stylist employee salon with booked appointments", "unit": "visits", "unitSingle": "completed visit", "unitPeriod": "completed visits per trading day", "summary": "A leased neighborhood salon providing cutting, styling and a limited color menu through three paid stylists.", "promise": "Connect the appointment book, service mix and stylist time to a fully paid salon budget.", "capacity": 18, "volume": 14, "price": 85, "days": 24, "variable": 0.18, "rent": 2500, "other": 1500, "maintenance": 200, "bufferMonths": 2, "receivableDays": 0, "roles": [ { "soc": "39-5012", "label": "Three stylists, including lead and scheduling coverage", "hours": 576 } ], "opening": [ [ "Fit-out, wash stations and installation", 30000 ], [ "Chairs, dryers and salon equipment", 14000 ], [ "Booking, POS and furnishings", 4500 ], [ "Professional and setup allowance", 3000 ], [ "Opening products and supplies", 2500 ] ], "depreciable": 48500, "trainingHours": 72, "capacityText": "Three stylists × 8 paid hours × 75% appointment time ÷ one hour per completed visit = 18 visits per day. Across 24 trading days, 576 paid hours support 432 one-hour visits at the assumed ceiling. The remaining time covers preparation, cleanup, breaks, scheduling and management. Color processing, double booking and actual service durations must be scheduled explicitly.", "exclusions": "Chair rental, independent contractors, a separate retail shop, medical aesthetics, extensions and unusually long color services are outside this employee-salon format.", "variableText": "14% color and treatment products plus 4% payment processing and other variable consumables; employee compensation remains in payroll", "otherText": "Utilities and laundry $500; insurance $250; marketing $400; booking software, communications and administration $350 per month.", "payrollNote": "Hairdressers, Hairstylists, and Cosmetologists is the selected occupation. BLS wages can include tips and incentive pay; the benchmark is a compensation proxy, not an employment contract or a minimum-wage determination. Do not add the same tips or commission twice. Lead-stylist time includes scheduling and supervision.", "demandQuestion": "Can a repeat appointment book support three paid stylists at the intended service mix?", "demandSteps": [ "List services, appointment duration, product use and net price. Weight the prices by the expected share of completed visits to test the $85 average ticket.", "Build a weekly appointment book with preparation, cleanup, cancellations and lead-stylist administration. Count each completed client visit once, even if it includes several services.", "Observe comparable booking availability and run a small compliant paid trial where permitted. Track first visits, rebooking and cancellations rather than treating social followers as appointments." ], "launchSteps": [ [ "Premises and professional scope", "Check establishment and practitioner licensing for the exact services. Confirm plumbing, wash facilities, ventilation, occupancy and sanitation requirements before agreeing to alterations." ], [ "Team and service menu", "Confirm each stylist’s authorization and compensation arrangement. Match paid hours to the service timetable and verify employee obligations with the responsible agencies." ], [ "Appointments and opening stock", "Quote the installation, booking system and product list. Test the booking and payment process, schedule training, and fund the period needed to build repeat clients." ] ], "risks": [ [ "A chair is not a booked stylist", "Additional chairs do not create paid visits or reduce the staff time needed for each service." ], [ "Service mix changes productive capacity", "A color-heavy menu can increase the ticket while reducing the number of appointments that fit in a day." ], [ "Practitioner and establishment permissions differ", "The business location and the people performing services may have separate requirements. One license must not be assumed to cover both." ] ], "pilot": {} }, { "id": "auto-detailing-business", "name": "Auto Detailing Business", "category": "automotive", "categoryName": "Automotive & mobility", "number": "05", "format": "Two-technician fixed-site detailing studio", "unit": "jobs", "unitSingle": "completed detailing job", "unitPeriod": "completed jobs per trading day", "summary": "A leased detailing studio providing a defined interior-and-exterior package through two paid technicians.", "promise": "Test package pricing, labor time, water handling and a realistic flow of completed jobs.", "capacity": 4, "volume": 3.2, "price": 240, "days": 22, "variable": 0.12, "rent": 1600, "other": 1300, "maintenance": 200, "bufferMonths": 2, "receivableDays": 0, "roles": [ { "soc": "53-7061", "label": "Two detailing technicians, including lead coverage", "hours": 352 } ], "opening": [ [ "Bay fit-out and water-handling allowance", 12000 ], [ "Detailing equipment and tools", 9000 ], [ "Booking, branding and setup", 2500 ], [ "Professional and setup allowance", 2500 ], [ "Opening chemicals and supplies", 1500 ] ], "depreciable": 21000, "trainingHours": 48, "capacityText": "Two technicians × 8 paid hours × 75% productive time ÷ 3 labor hours per job = 4 jobs per day. A two-person job lasting 90 minutes uses 3 labor hours. The monthly ceiling is 88 jobs across 22 trading days; quoting, cleanup, breaks and lead duties consume the remaining paid time.", "exclusions": "Mobile travel, paint correction, ceramic coating, collision repair, mechanical work, fleet credit contracts and an automated car wash are outside this package.", "variableText": "8% chemicals, towels and job consumables plus 4% payment processing and variable disposal costs; labor is separate", "otherText": "Utilities $350; insurance $350; marketing $350; booking, communications and administration $250 per month.", "payrollNote": "Cleaners of Vehicles and Equipment is a broad wage proxy. It includes work outside professional car detailing and does not establish a specialist rate. Lead duties remain within the two-technician paid roster.", "demandQuestion": "Can the service area supply repeat jobs that fit the package time and price?", "demandSteps": [ "Define one package and time the work on different vehicle sizes and conditions. Record actual labor hours, chemical use and rework before setting the average ticket.", "Test booking demand from paying clients and record cancellations. Separate a request for a quote from a completed job and avoid double counting add-ons as another vehicle.", "Confirm the premises can support the intended washing and drainage. Price water capture or disposal and any required site work before offering the service." ], "launchSteps": [ [ "Site and wastewater route", "Confirm permitted use, water supply, wastewater discharge and stormwater restrictions with the property owner and responsible local utility or environmental authority. Do not assume a floor drain is an approved disposal route." ], [ "Equipment and work scope", "Obtain package-specific equipment, chemical and insurance quotes. Define exclusions, vehicle condition checks, customer handover and a safe workflow." ], [ "Booking and repeat trade", "Trial the service duration, collection and payment process. Schedule a manageable job book and fund payroll during the opening ramp." ] ], "risks": [ [ "Vehicle condition changes job time", "A heavily soiled or larger vehicle can consume the margin in a fixed-price package." ], [ "Travel would change this model", "A mobile operation loses productive time to routing and needs a different vehicle, water and equipment budget." ], [ "Water handling can determine site feasibility", "The discharge route, local approvals and required site works need address-level verification before the lease or fit-out is committed." ] ], "pilot": {} } ]